ROOTS & SHOOTS VIDEO CONTEST WINNERS

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ROOTS & SHOOTS VIDEO CONTEST WINNERS

FOR IMMEDIATE RELEASE

JANE GOODALL’S ROOTS & SHOOTS AND EARTH PROTECT ANNOUNCE WINNERS OF INTERNATIONAL VIDEO CONTEST

Part of Global Youth Program’s Endangered Species and Biodiversity Campaign;
Dr. Jane Goodall Among Contest Judges

Arlington, Va.—Jane Goodall’s Roots & Shoots, the Jane Goodall Institute’s global environmental and humanitarian program for young people from preschool through university, and Earth Protect are pleased to announce the winners of the On the Edge: Hope for Animals and Their World Young Filmmakers Contest.

A part of Roots & Shoots’ current campaign focusing on endangered species and biodiversity, the video contest encouraged Roots & Shoots members to create video public service announcements (PSAs) to raise awareness about local endangered species and to motivate community members to save and protect them. President and founder of Earth Protect, Carol Barbeito commented, “we were thrilled to support the Roots & Shoots video contest as it so beautifully and meaningfully aligns with our mission to take image to action.”

After a public vote that narrowed the pool to 12 finalists, four winning videos were chosen by a panel of judges, including Dr. Jane Goodall, DBE, founder of the Jane Goodall Institute, Laurie Marshall, Earth Protect Advisory Board member and founder of Unity for Creativity, and Pippa Biddle, 2010-2011 Roots & Shoots Youth Leadership Fellow.

The four winners will receive $250 mini-grants to support projects to protect endangered species in their area. The judges chose the winners based on their video’s relevance to the theme of the contest, their video’s originality and creativity, the quality of the submission, and the potential impact of the proposed mini-grant project. The four wining videos are described below.

Lost Ladybugs – Northern Light Roots & Shoots, New York - http://bit.ly/mnza2w
Highlighting the decline of ladybug species around the world, this video uses a combination of original song and animation to illustrate the special role that ladybugs play in ecosystems and why it is so important that we work to save them. The mini-grant will support a new educational program connecting Roots & Shoots groups with local organic farms to monitor local ladybug populations together.

DO YOUR PART! – Sacramento Zoo Teens, California - http://bit.ly/g2Za4j
Through a skit about a young girl who is sad that she will never be able to see certain species that have become extinct, this video uses creative drama to share a conservation message. Segueing to the hopeful premise that this scenario doesn’t have to become reality, the remainder of the video informs people about actions they can take to protect endangered species. The mini-grant will be used to build a garden box to grow enrichment vegetables for animals at the zoo.

Forests and Their Species On the Edge – Los Angeles Zoo Eco Corps, California - http://bit.ly/iRsaGb
Forests house more species than any other ecosystem, and many endangered species can be found there. As their destruction has become a major factor in species decline, this video highlights why it is so important that we focus on forest preservation as a means to prevent species extinction. The mini-grant will support the creation of forest biodiversity conservation materials for a dedicated “conservation station” at the zoo where Roots & Shoots members work.

Point Arena Mountain Beavers – ARCH Roots & Shoots, California - http://bit.ly/kWgKZj
Native to the northern part of California, the Point Arena mountain beaver is threatened due to habitat loss as well as consumption by domesticated animals. Though they live underground, they are still vulnerable to these threats. The mini-grant will support the creation of an educational brochure about Point Arena mountain beavers, their ecology and ways that students and their families can work to ensure their survival.

For more information about the video contest, please visit www.earthprotect.com/video-contest. To learn more about On the Edge: Hope for Animals and Their World, visit www.rootsandshoots.org/hopeforanimals.

About Jane Goodall’s Roots & Shoots
Founded in 1991 by Dr. Jane Goodall and a group of Tanzanian students, the Roots & Shoots program is about making positive change happen—for our communities, for animals and for the environment. With hundreds of thousands of young people in more than 120 countries, the Roots & Shoots network connects youth of all ages who share a desire to create a better world. Young people identify problems in their communities and take action. Through service projects, youth-led campaigns and an interactive website, Roots & Shoots members are making a difference across the globe. For more information, please visit www.rootsandshoots.org.

About Earth Protect
Earth Protect is an online community and social hub advocating personal action for global sustainability using video and digital content created by passionate, talented people from novice to expert. We believe in the power to move people to action through creating and viewing compelling video.

Thanks to a deep background in both film and education, combined with a genuine desire to make a difference, Earth Protect is applying their planet-friendly passion in a truly tangible way. At Earth Protect, you can view videos and blogs on 32 sustainability issues, expand the conversation by commenting on posts, blogs and videos or create your own content. Educators, students, interested businesses and world citizens will find information here that supports, challenges and expands their current understanding of the issues facing our worldwide society.