Loblaw's sustainable seafood commitment is driven by one of its corporate social responsibility principles, Source with Integrity. May 2009, Loblaw made a commitment to source all seafood sold in its corporate and franchised locations from sustainable sources by the end of 2013. Affecting more than 50 per cent of in-store departments, this commitment covers all canned, frozen, fresh, wild and farmed seafood products, in all categories, across all brands.
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